Asked by Maday Diarte on Apr 26, 2024
Verified
Which of the following statement regarding organizational buying is most likely to be incorrect?
A) Organizational buyers tend to focus on very rational goals such as reducing expenses or increasing sales
B) The buying process involves many individuals, multiple goals, and potentially conflicting decision criteria
C) Organizational buyers almost always make very quick decisions
D) An organizational buying situation begins when the firm perceives a business problem
E) Establishing the decision criteria is an important step in organizational buying process
Organizational Buying
The process by which businesses or organizations make purchasing decisions and buy products and services for operational or resale purposes.
Decision Criteria
Decision criteria are the standards or benchmarks used to guide the decision-making process, helping to evaluate and prioritize different options.
Business Problem
Refers to any issue or challenge within a business that needs to be addressed to improve performance, revenue, or operational efficiency.
- Acquire knowledge on the phases and operations integral to buying decisions among consumers and organizations.
Verified Answer
Learning Objectives
- Acquire knowledge on the phases and operations integral to buying decisions among consumers and organizations.
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