Which of the following is NOT a step in organizational buying process?

A) Establish the decision criteria
B) Define the problem
C) Identify decision makers
D) Evaluate alternatives
E) Select appropriate solution

Organizational Buying Process

The problem-solving procedure the firm uses to meet its goals and objectives as it relates to making purchases.

Decision Criteria

involves the standards or benchmarks used to evaluate options and make choices, particularly in business or policy decisions.

Alternatives

Different options or choices available to consumers or decision-makers in any given scenario.