Wendy is in the market to purchase a new vehicle. She has several attributes she is using to evaluate the potential options including price, styling, fuel efficiency, and handling. Using Wendy's case as an example, explain the notion of evaluative criteria and determinant attributes.

Evaluative criteria are the dimensions used to judge the merits of competing options. In comparing alternative Wendy is using price, styling, fuel efficiency, and handling as her evaluative criteria.
Another important point is that criteria on which products differ carry more weight in the decision process. If all brands being considered rate equally well on one attribute (e.g., if all smartphones have high-resolution cameras), consumers will have to find other attributes to use in making a choice. The specific attributes that are actually used to differentiate among choices are determinant attributes. For example, if fuel efficiency turns out to be the deciding factor for Wendy, then this is the determinant attribute for her.