The decision process ends for the buyer once a product is purchased.

Decision Process

The series of steps a consumer goes through before, during, and after making a purchase.

Product

Anything offered to the market for use or consumption that might satisfy a want or need, including physical items, services, experiences, events, persons, places, properties, organizations, information, and ideas.

Buyer

An individual or organization that makes a purchase or is a potential customer for products or services.

Learn the stages and processes involved in both consumer and organizational buying decisions.
Understand the importance of emotional dissonance in behavior following a purchase.

Verified Answer

Jennifer FaganMay 16, 2024

Final Answer :

False

Explanation :

The decision process does not end with the purchase; it also includes post-purchase evaluation, where the buyer assesses satisfaction with the purchase, which can influence future purchasing decisions.

Learning Objectives

Learn the stages and processes involved in both consumer and organizational buying decisions.
Understand the importance of emotional dissonance in behavior following a purchase.

The decision process ends for the buyer once a product is purchased.

Definitions

Learning Objectives

Learning Objectives

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