The buying decision involves five basic steps beginning with need arousal.

Need Arousal

The process of stimulating interest or desire in a customer for a product or service, often through marketing or sales strategies.

Buying Decision

The process by which a consumer decides whether or not to purchase a product or service, often influenced by factors such as need, desire, and budget.

Basic Steps

Fundamental stages or actions that are involved in a process or procedure.

Familiarize yourself with the processes and activities involved in the decision-making of purchases by individuals and companies.

Verified Answer

NATASHA MITCHELLMay 12, 2024

Final Answer :

True

Explanation :

The buying decision process indeed starts with need recognition (or need arousal), followed by information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Learning Objectives

Familiarize yourself with the processes and activities involved in the decision-making of purchases by individuals and companies.

The buying decision involves five basic steps beginning with need arousal.

Definitions

Learning Objectives

Learning Objectives

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