In a limited decision making situation, buyers are already in the habit of buying a specific product or brand.

Limited Decision Making

Decision-making characteristic of a buyer who invests a moderate level of energy in the decision to buy because, although the buyer is not familiar with each brand’s features, advantages, and benefits, the general quality of the good is known to him or her.

Buying

The act of acquiring goods or services in exchange for money.

Habit

A regular practice or routine that is hard to give up.