Asked by Frank Salaiz on Jun 04, 2024
Verified
When New Port Shipping uses segmented marketing,the firm targets several segments and offers a unique product tailored to each one.This approach is called ________ marketing.
A) undifferentiated
B) differentiated
C) concentrated
D) niche
Segmented Marketing
The practice of dividing a broad market into distinct subsets of consumers with common needs or characteristics and designing strategies specifically for them.
Unique Product
A product that offers a distinct set of qualities or features not possessed by similar products in the market, providing a competitive advantage.
- Comprehend the principles of a differentiated marketing strategy.
- Familiarize oneself with the roles and steps of segmentation, targeting, and positioning (STP) in marketing.
Verified Answer
NF
Natalie FuentesJun 07, 2024
Final Answer :
B
Explanation :
Differentiated marketing involves targeting multiple segments and offering unique products to each one. This approach allows the firm to better meet the diverse needs and preferences of its customers.
Learning Objectives
- Comprehend the principles of a differentiated marketing strategy.
- Familiarize oneself with the roles and steps of segmentation, targeting, and positioning (STP) in marketing.