What is the most likely result of straddling?

A) strong brand equity
B) long-term marketing failure
C) short-term marketing failure
D) highly effective brand positioning

Straddling

A strategy where a company seeks to occupy more than one position in a market or industry, often attempting to offer a range of products or services to cover different segments.

Marketing Failure

Marketing failure occurs when a marketing plan fails to achieve its objectives, leading to wasted resources, lost opportunities, or negative impact on a company's brand.