Which term refers to the loss of focus on the target segment in favor of other segments?

A) repositioning
B) segment shift
C) target drift
D) straddling

Target drift refers to the loss of focus on the target segment in favor of other segments. This can occur when a company tries to expand its customer base or when it loses sight of its original target market. Repositioning refers to changing the perception of a brand or product in the minds of consumers. Segment shift and straddling are not relevant to the given question.