Asked by Nazmi Olcar on Jun 28, 2024
Verified
A marketer decides to serve several different needs of one segment with multiple products and marketing programs.Which type of differentiated marketing is most likely being used by the marketer?
A) segment specialization
B) product specialization
C) selected specialization
D) full market coverage
Differentiated Marketing
A marketing strategy where a company targets multiple market segments, tailoring specific messages for each.
Segment Specialization
A marketing strategy where a company focuses on a specific segment of the market, tailoring its products and marketing efforts to meet the needs of that segment.
- Acquire knowledge on the concept of differentiated marketing strategy.
Verified Answer
ZK
Zybrea KnightJul 03, 2024
Final Answer :
A
Explanation :
Segment specialization involves targeting a single market segment with a range of different products or services to meet the diverse needs within that segment. This approach allows the marketer to cater to the various preferences and requirements of a specific group, enhancing customer satisfaction and loyalty within that segment.
Learning Objectives
- Acquire knowledge on the concept of differentiated marketing strategy.
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