What is the most complex tool for brand positioning?

A) semantic scale
B) customer value map
C) positioning statement
D) multidimensional scaling

Multidimensional scaling is the most complex tool for brand positioning as it involves statistical analysis to map out the perceptions and preferences of consumers towards different brands or products based on various attributes or dimensions. It requires a detailed understanding of market research and statistical techniques, making it a challenging tool for brand managers and marketers. The other options, such as semantic scale, customer value map, and positioning statement, are also important tools for brand positioning, but they are relatively simpler and easier to use compared to multidimensional scaling.