Asked by Leslie Alaniz on Jun 11, 2024
Verified
What are some key considerations in choosing a brand name?
A) That it reflects the brand position
B) That is can be protected
C) That it is memorable
D) All of these
Brand Position
is the unique place a brand occupies in the minds of customers, distinguishing it from competitors.
Memorable
Something that is easily remembered or has a lasting impact on one's memory due to its uniqueness or emotional resonance.
- Gain insight into the critical elements and techniques for establishing a robust brand identity.
Verified Answer
DT
Dayzsanae TaylorJun 14, 2024
Final Answer :
D
Explanation :
All of these options are key considerations in choosing a brand name. A good brand name should reflect the brand's position in the market, be legally protectable, and be memorable to consumers.
Learning Objectives
- Gain insight into the critical elements and techniques for establishing a robust brand identity.