Asked by Marlon Amador on Apr 27, 2024
Verified
A customer value map enables marketers to track how customers view a product based on ________ and ________.
A) cost; features
B) quality; price
C) attributes; loyalty
D) branding; perception
Customer Value Map
A visual tool used to analyze and display the perceived value of a company's offerings compared to its competitors, highlighting areas of strength and opportunities for improvement.
Attributes
Characteristics or features of a product, service, or entity that are significant or desirable to stakeholders.
Loyalty
The quality of being faithful to a brand, company, or service, often resulting from customer satisfaction, trust, and positive experiences.
- Identify and explain various tools and techniques used for brand positioning.
Verified Answer
BN
Bre-Bre NorrisApr 30, 2024
Final Answer :
B
Explanation :
A customer value map enables marketers to track how customers view a product based on quality and price. This map helps a company to identify the ideal price point for their product. By understanding how customers view the quality of their product, a company can make changes to enhance the customer’s perception of quality, which can lead to increased customer loyalty.
Learning Objectives
- Identify and explain various tools and techniques used for brand positioning.