What is a simple test for determining a good idea for a brand position?

A) That it feels good to the team
B) That it has a workable opposite
C) It upsets no one
D) None of these

Workable Opposite

An approach that involves identifying and implementing an effective alternative strategy or solution that is distinct yet viable compared to the current method.

Brand Position

describes the unique space a brand occupies in the minds of consumers, differentiated by its products, features, and benefits from its competitors.