Asked by Julia Little on Jun 19, 2024
Verified
A perceptual map provides a graphic visualization of what customers think about products and brands.
Perceptual Map
A visual tool used in marketing to display the perceptions of consumers regarding the positions of products, brands, or companies relative to each other in the marketplace.
Graphic Visualization
The representation of data, information, or concepts through visuals such as charts, graphs, and diagrams to facilitate understanding.
- Explain the impact of customer perception on brand positioning.
- Explain techniques for depicting and charting the positions of brands within the market.
Verified Answer
KF
keyri fuentesJun 23, 2024
Final Answer :
True
Explanation :
A perceptual map is indeed used to provide a graphic visualization of how customers perceive different products and brands in the market. It helps businesses to identify gaps in the market and understand how they can position themselves to better meet customer needs and preferences.
Learning Objectives
- Explain the impact of customer perception on brand positioning.
- Explain techniques for depicting and charting the positions of brands within the market.