Positioning research involves two key things - what are they?

A) User needs and brand heritage
B) User and ideological frames of reference
C) Unique selling points
D) Gaps in the market

Ideological Frames

Conceptual structures that shape the way information is interpreted and understood, often in line with specific political, cultural, or social ideologies.

Positioning Research

The systematic study aimed at understanding where a product, service, or brand stands relative to its competition in the minds of the consumers.

Unique Selling Points

Distinctive features or benefits that set a product, service, or brand apart from its competitors.