Asked by Jordan Prather on Jun 14, 2024
Verified
What is the advantage of a corporate or family brand? Provide an example of one.
Corporate Brand
Refers to the overall identity of a corporation, encompassing its values, reputation, and visual appearance, which aims to differentiate it in the marketplace.
Family Brand
A marketing strategy that involves selling several related products under one single brand name.
- Comprehend the idea of brand extension and its importance in the field of marketing.
Verified Answer
AF
Abeeha FatimaJun 16, 2024
Final Answer :
All products sold under the corporate or family brand benefit from the overall brand awareness associated with the family name. Kellogg's is a family brand listed in the text.
Learning Objectives
- Comprehend the idea of brand extension and its importance in the field of marketing.
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