Asked by Jesus Armenta on Jul 12, 2024
Verified
Brand ________ often begins with an investment in rebuilding trust with consumers in order to recapture lost sources of brand equity.
Brand Revitalization
The strategy of reviving a brand to gain customer attention and bring back engagement, often by updating or redesigning it, reintroducing it with new marketing strategies.
- Absorb the notions of brand revitalization and extension as strategies for upholding the relevance and equity of a brand.
Verified Answer
AM
Learning Objectives
- Absorb the notions of brand revitalization and extension as strategies for upholding the relevance and equity of a brand.
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