A ________ refers to the use of the same brand in a different product line.

A) line extension
B) brand extension
C) product mix extension
D) co-brand
E) brand license

Brand extension refers to the use of the same brand in a different product line. Line extension refers to the introduction of a new product within the same product line. Product mix extension refers to the addition of new product lines. Co-brand refers to the use of two different brands for a new product, and brand license refers to the permission given by the company to another company to use its brand for their products.