Asked by Aline Rugira on Jun 26, 2024
Verified
Marketers with luxury brands use brand extension cautiously in order to avoid
A) brand licensing fees.
B) exclusive co-branding arrangements.
C) diluting the core brand.
D) private-label branding disputes.
E) product line extension limitations.
Brand Extension
A marketing strategy where a company uses an existing brand name to launch a product in a different category.
Core Brand
The central, defining elements of a brand that shapes its identity and perception among consumers.
Luxury Brands
Brands that offer products or services perceived to be of high quality, exclusivity, and status, often accompanied by a premium price.
- Grasp the significance of maintaining brand integrity during brand extension efforts.
Verified Answer
Learning Objectives
- Grasp the significance of maintaining brand integrity during brand extension efforts.
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