Asked by FRANCIS VENTURA on Jul 05, 2024
Verified
A supermarket wants to offer banking services. What type of extension is this?
A) Co-branding
B) Category extension
C) Line extension
D) None of these
Category Extension
The practice of expanding a brand or product line into new categories or markets, leveraging existing brand equity to introduce new offerings.
Co-branding
A partnership between two or more brands to create a product or service that leverages the strength of each brand's identity.
Line Extension
A strategy where a company expands its existing product line into new variations or flavors to meet different customer needs or to capture a wider market.
- Recognize and elucidate the various forms of brand extensions, including line extension, category extension, and co-branding.
Verified Answer
Learning Objectives
- Recognize and elucidate the various forms of brand extensions, including line extension, category extension, and co-branding.
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