The makers of Tide laundry detergent partnered with the makers of Febreze air fresheners to come up with a new line of laundry detergent infused with Febreze scents. In turn, Febreze also came up with a new air freshener featuring Tide's original scent. This is an example of

A) dual branding.
B) brand revitalization.
C) partner branding.
D) co-branding.
E) brand extension.

Co-branding

A marketing partnership between two or more companies where their products or services are combined and marketed under joint names.

Tide Laundry Detergent

A leading brand of laundry detergent made by Procter & Gamble, known for its cleaning power and effectiveness in removing stains and dirt from clothing.

Febreze Scents

A range of fragrance products created by Febreze to eliminate odors and freshen the air in various living spaces.