If a researcher were to ask consumers to quickly name the top 3 brands of computers they might consider purchasing, the most common brands in the __________ would most likely be Dell, Apple, and HP.

A) brand set
B) purchase set
C) evoked set
D) target group
E) shopping list

Question

nothando nhlanhlo · Accepted Answer

Final Answer : C, Explanation :  The evoked set refers to the group of brands that a consumer can recall from memory when considering a purchase decision in a particular product category. Dell, Apple, and HP are well-known computer brands likely to be top-of-mind for many consumers.

If a researcher were to ask consumers to quickly name the top 3 brands of computers they might consider purchasing, the most common brands in the __________ would most likely be Dell, Apple, and HP.

A) brand set
B) purchase set
C) evoked set
D) target group
E) shopping list

Definitions

Learning Objectives

Learning Objectives

Related questions

If a researcher were to ask consumers to quickly name the top 3 brands of computers they might consider purchasing, the most common brands in the __________ would most likely be Dell, Apple, and HP.A) brand setB) purchase setC) evoked setD) target groupE) shopping list

Definitions

Learning Objectives

Learning Objectives

Related questions

If a researcher were to ask consumers to quickly name the top 3 brands of computers they might consider purchasing, the most common brands in the __________ would most likely be Dell, Apple, and HP.

A) brand set
B) purchase set
C) evoked set
D) target group
E) shopping list