Two ways a salesperson can ________ is to show the buyer how to properly use the product and to make realistic claims about the product.

A) reduce satisfaction
B) lower the buyer's level of dissonance
C) increase dissatisfaction
D) reduce routine decision making
E) modify selective retention

Dissonance

A state of mental conflict or unease resulting from holding contradictory beliefs or attitudes.

Realistic Claims

Assertions about a product or service that are truthful, verifiable, and grounded in factual evidence, avoiding exaggeration.

Routine Decision Making

The process of making habitual or automatic choices with minimal effort or thought, typically for low-cost and frequently purchased items.