Asked by Patricia Czupryna on May 05, 2024
Verified
Martin recently purchased a Nissan Maxima and is concerned that he may have overpaid for the car. Martin is experiencing emotional dissonance.
Emotional Dissonance
A state of conflict between publicly displayed emotions and internal feelings, often experienced by employees in service roles.
Nissan Maxima
A model of car manufactured by Nissan, known for its combination of performance, luxury, and comfort.
Purchased
Refers to the action of buying goods or services.
- Grasp the significance of emotional dissonance in post-purchase behavior.
Verified Answer
JK
Jessica KitchensMay 10, 2024
Final Answer :
False
Explanation :
Emotional dissonance occurs when there is a conflict between experienced emotions and the emotions one expresses. Martin's concern about overpaying for a car is related to buyer's remorse or financial concern, not emotional dissonance.
Learning Objectives
- Grasp the significance of emotional dissonance in post-purchase behavior.
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