In Scenario 11-3, the remorse that Mark is likely to feel after purchasing his new truck is known as ______.

A) cognitive Dissonance
B) post-purchase stress
C) purchase remorse
D) cognitive dispersion

Cognitive Dissonance

The state of having inconsistent thoughts, beliefs, or attitudes, especially as relating to behavioral decisions and attitude change.

Post-purchase Stress

The anxiety or concern felt by consumers after making a purchase, typically due to doubts about the decision or the product's performance.

Purchase Remorse

A feeling of regret or doubt experienced by a consumer after making a purchase decision.