Asked by Jameka Hicks on May 14, 2024
Verified
After an automobile purchase, there is a good chance that buyers will come across some information (better price somewhere; competitor superiority) that will conflict with their purchase. Knowing this, marketers should:
A) if customers call, immediately refund their purchase.
B) avoid customers, and let their emotions settle down.
C) call customers with additional information to support purchase.
D) send customers to an information website.
Automobile Purchase
The act of buying a car, which involves considering various factors such as price, brand, model, features, and personal preferences.
Marketers
Individuals or entities engaged in creating strategies to promote, sell, and enhance the perception of products or services to target consumers.
Better Price
Refers to a more favorable cost of goods or services, indicating a lower price point for comparable quality.
- Define the principle of cognitive dissonance and examine its consequences on post-purchase consumer behavior.
Verified Answer
Learning Objectives
- Define the principle of cognitive dissonance and examine its consequences on post-purchase consumer behavior.
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