Asked by sheshu vmware on May 06, 2024
Verified
Dissonance increases with the importance of the decision and the difficulty of choosing between products.
Products
Items or services produced for sale or use, often designed to meet consumer needs or wants.
Dissonance
A state of conflict or inconsistency between one's beliefs, actions, or attitudes.
Decision
The act of making a choice or coming to a conclusion after considering all relevant information.
- Comprehend the role of emotional dissonance in post-purchase actions.
Verified Answer
TB
Tamaraa BasantesMay 08, 2024
Final Answer :
True
Explanation :
Dissonance is a psychological discomfort that people experience after making a difficult decision. The level of dissonance increases with the importance of the decision and the difficulty of choosing between products. So, option A is correct.
Learning Objectives
- Comprehend the role of emotional dissonance in post-purchase actions.
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