Asked by Tyler Slaven on May 16, 2024

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The Top-Flite salesperson calls on a sports equipment retailer to sell him the company's new line of golf balls specifically designed for women golfers. From a communications model perspective, the retailer is the:

A) source.
B) encoder.
C) communication deliverer.
D) receiver.
E) sender.

Receiver

The individual or group who gets the message from the sender during the communication process.

  • Comprehend the crucial components and procedures that facilitate efficient interaction between sales representatives and purchasers.
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TB
Trevor BunkerMay 22, 2024
Final Answer :
D
Explanation :
The retailer is the receiver in this scenario because they are the one being communicated to by the Top-Flite salesperson, who is presenting the new line of golf balls.