The net present value of a customer's business over the span of his or her relationship with an organization is referred to as

A) customer market value.
B) customer advocacy.
C) equalized value.
D) relationship selling.
E) customer lifetime value.

Net Present Value

A financial metric that calculates the present value of all future cash flows of a project or investment, subtracting the initial investment cost.

Customer Lifetime Value

A prediction of the net profit attributed to the entire future relationship with a customer.

Relationship

The connection or association between individuals, groups, or entities, which can be professional, personal, or commercial in nature.