For companies, one of the advantages of personal selling over other types of marketing communications is that

A) salespeople can build strong relationships with customers.
B) personal selling almost always costs less than other marketing communication alternatives.
C) personal selling has greater reach than advertising.
D) cold calling is easier than direct mail advertising.
E) personal selling requires less training than other types of selling.

Personal Selling

A form of direct marketing where sales representatives interact directly with customers to present products or services, aiming to achieve a sale.

Marketing Communications

The variety of techniques and tools businesses employ to inform, persuade, and remind consumers about their products or services.

Strong Relationships

The development of deep connections characterized by mutual trust, respect, and understanding, often resulting in long-term partnerships or loyal clientele.