Customer-oriented salespeople are more likely to adopt a solution-centric approach to the sale-one that is better in the end for both the seller and the buyer.

Customer-oriented salespeople focus on understanding and meeting the needs of the customer, which leads to a solution-centric approach. This approach tends to result in more satisfactory outcomes for both the seller and the buyer, as it ensures the buyer's needs are met in a way that fosters long-term relationships and trust.