Asked by Jessa Gesta on May 13, 2024
Verified
The AIDA model can use either a direct or an indirect approach.
AIDA Model
A marketing framework that outlines the process for advertisers and marketers to capture attention, generate interest, desire, and prompt action.
Indirect Approach
A communication strategy where the main point or request is not presented immediately but is preceded by context, background, or supportive arguments.
- Identify the flexibility and application of the AIDA model in persuasive messaging.
Verified Answer
JC
Jadah CarreraMay 18, 2024
Final Answer :
True
Explanation :
The AIDA model can utilize both a direct approach (immediately addressing the product/service being sold) and an indirect approach (building a narrative that leads to the sales pitch).
Explanation :
The AIDA model allows for both a direct approach (starting with the attention-grabbing element) or an indirect approach (starting with building interest or desire).
Learning Objectives
- Identify the flexibility and application of the AIDA model in persuasive messaging.