Asked by Samantha Batchelder on Jul 16, 2024
Verified
During the attention phase of the persuasive message,the writer should find some common ground on which to build their case.
Attention Phase
A stage in the marketing or communication process where the goal is to capture the audience's attention.
Persuasive Message
A form of communication aimed at influencing the thoughts, feelings, or behaviors of the audience towards a particular stance or action.
Common Ground
A shared belief, interest, or understanding that allows different parties to find mutual agreement or a starting point for discussion.
- Acquire knowledge about the constituents and rationale behind the AIDA scheme in persuasive messaging.
- Understand the significance of audience analysis within the realm of persuasive discourse.
Verified Answer
RG
Ruzan GrahamJul 22, 2024
Final Answer :
True
Explanation :
Your first objective when developing the attention step of the AIDA plan is to encourage your audience to want to hear about your problem, idea, or new product-whatever your main idea is. Be sure to find some common ground on which to build your case.
Learning Objectives
- Acquire knowledge about the constituents and rationale behind the AIDA scheme in persuasive messaging.
- Understand the significance of audience analysis within the realm of persuasive discourse.