AIDA stands for

A) appeal,indirect,direct,action.
B) anticipate inquiry in doing adjustments.
C) assume,insist,describe,act.
D) attention,interest,desire,action.

AIDA stands for Attention, Interest, Desire, Action. This is a common model used in marketing and advertising to describe the stages a customer goes through before making a purchase. The goal is to first grab their attention, then spark their interest, create a desire for the product or service, and finally, get them to take action and make the purchase.