Asked by Jacob Searcy on Aug 01, 2024
Verified
What are the four communication stages in the AIDA model?
A) Attention,indirect,direct,action
B) Action,interest,desire,attention
C) Affiliation,interests,demographics,audiences
D) Attention,interest,desire,action
E) Aggregation,independence,dependence,activity
AIDA Model
A marketing framework that stands for Attention, Interest, Desire, and Action, used to guide the process of advertising or selling a product or service.
Communication Stages
The phases through which communication passes, including initiation, development, maintenance, and conclusion.
Attention
The cognitive process of selectively concentrating on one aspect of the environment while ignoring other things.
- Identify and apply the stages of the AIDA model in creating persuasive messages.
Verified Answer
ZK
Zybrea KnightAug 04, 2024
Final Answer :
D
Explanation :
The AIDA model stands for Attention, Interest, Desire, and Action. These are the four stages of the communication process that a marketer hopes to achieve through their advertising or marketing messages. The first stage is grabbing the audience's attention, followed by generating their interest in the product or service, building desire and finally, encouraging them to take action.
Learning Objectives
- Identify and apply the stages of the AIDA model in creating persuasive messages.