Asked by Thompson Stockmann on Aug 01, 2024
Verified
Which of the following is one of the drawbacks to using the AIDA approach to persuasive messages?
A) The message talks with the audience,not at them
B) The message is multidirectional
C) The message is built around a single event
D) The message is built around long-term relationships
E) The message cannot be effectively sent over email
AIDA Approach
A marketing model that stands for Attention, Interest, Desire, and Action, used to guide the process of marketing communications.
Persuasive Messages
Communications designed to influence the attitudes, beliefs, or actions of the audience.
Drawbacks
Negative aspects or disadvantages associated with a situation, plan, or decision.
- Acknowledge the critical role of persuasion in business interactions and discern approaches for formulating influential persuasive messages.
- Recognize and utilize the phases of the AIDA framework in crafting compelling communications.
Verified Answer
ZK
Zybrea KnightAug 05, 2024
Final Answer :
C
Explanation :
The AIDA approach is built around a single event or moment of persuasion. This can be a drawback as it may not account for long-term relationships or ongoing persuasion efforts.
Learning Objectives
- Acknowledge the critical role of persuasion in business interactions and discern approaches for formulating influential persuasive messages.
- Recognize and utilize the phases of the AIDA framework in crafting compelling communications.
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