Relate the three classes of buying decisions to the involvement of the customer in making the purchase decision. Provide an example for each type of purchase decision.

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Zybrea Knight · Accepted Answer

Final Answer : Routine decisions require low involvement, such as groceries. Limited decision making requires a medium level of customer involvement, such as a printer. Extensive decision making requires high involvement, such as a house or insurance policy.

Relate the three classes of buying decisions to the involvement of the customer in making the purchase decision. Provide an example for each type of purchase decision.

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