When Hilary bought a pair of shoes for work, she went through a different process than when she bought shoes for her sister's wedding. This is an example of:

A) product involvement.
B) message-response involvement.
C) purchase situation involvement.
D) simulated involvement.

Purchase Situation Involvement

The degree of personal relevance and interest that a consumer perceives in a buying situation, influencing their decision-making process.

Product Involvement

The degree of interest and importance that consumers attach to a product, affecting their purchasing decisions.

Shoes

Footwear designed to protect and comfort the human foot while doing various activities, also serving as an item of decoration.