How consumers make choices is influenced by the personal, financial, and social significance of the decision being made, in other words, their level of

A) self-actualization.
B) cognitive dissonance.
C) motivation.
D) perception.
E) involvement.

Personal Significance

The importance or relevance of something to an individual, often based on personal values, beliefs, or experiences.

Social Significance

The extent to which something is perceived as important or meaningful within a society or social group, often influencing trends and behaviors.

Involvement

The personal, financial, and social significance of the decision being made.