People listening to a message on a topic that they consider very important to them will invest the time and energy necessary to carefully evaluate the evidence and logic behind each message. This is called the __________ route to persuasion.

A) dissonant
B) central
C) self-perceptive
D) peripheral

Central Route

A pathway of persuasion that involves careful and thoughtful consideration of the arguments presented in a message.

Persuasion

The process of influencing someone's beliefs, attitudes, intentions, motivations, or behaviors through argument, reasoning, or appeal.

Evaluate

The process of assessing or examining something with the possibility of bringing about a change based on that assessment.