People listening to a message on a topic they consider very important will probably follow the __________ route to persuasion.

A) dissonant
B) central
C) self-perceptive
D) peripheral

Central Route

A method of persuasion that involves deeply processing the content of a message, thinking critically about its arguments and evidence.

Persuasion

The act or process of influencing someone's beliefs, attitudes, intentions, motivations, or behaviors through communication and reasoning.

Very Important

A term describing something of great significance, value, or priority in a particular context.