People listening to a message on a topic that they consider of little importance to them will pay more attention to things like the speaker's appearance and reputation than to the logic and evidence behind the speaker's message. This approach to persuasion is called the __________ approach.

A) dissonant
B) central
C) self-perceptive
D) peripheral

Peripheral Approach

A term not widely recognized in psychological or cognitive theories; it might refer to strategies that engage individuals indirectly or through subtle cues rather than direct, central arguments.

Persuasion

The act of influencing someone's beliefs, attitudes, intentions, motivations, or behaviors through argument, reasoning, or appeal.

Speaker's Appearance

The physical look of a speaker, which can influence audience perception and reception of the message communicated.