People listening to a message on a topic that they consider of little importance will probably follow the __________ route to persuasion.

A) dissonant
B) central
C) cognitive
D) peripheral

Peripheral Route

A method of persuasion that relies on superficial cues or aspects, such as the attractiveness of the speaker, instead of the quality of the arguments.

Persuasion

The act or process of influencing someone's beliefs, attitudes, or behaviors through argument, pleading, or explanation.

Little Importance

A term referring to things that hold minimal significance or urgency.