__________ is a type of persuasive communication that influences behavior on the basis of arousing anxiety and concern instead of rational analysis of the issues.

A) Selective exposure
B) The actor-observer effect
C) Fear appeal
D) The recency effect

Fear appeal is a type of persuasive communication that tries to influence behavior by arousing anxiety and concern in the audience. Fear appeal is often used in advertising or public service announcements to convince people to take action towards a particular goal, such as quitting smoking or wearing a seatbelt. The appeal works on the assumption that people will act in their own best interests if they are convinced that they are in danger of harm.