Asked by Donna Gentry on Apr 29, 2024
Verified
Once a customer has selected a product to purchase, which of the following would LEAST likely change the customer's purchasing intentions?
A) Attitudes of others
B) Perceived risk of buying the product
C) Uncontrollable factors such as inadequate financing
D) Salesperson's actions after the decision has been reached
E) Unnoticed, beneficial attributes of the product being purchased
Purchasing Intentions
The likelihood or propensity of consumers to buy a product or service in the near future.
Attitudes of Others
The perceptions, beliefs, or feelings held by individuals apart from oneself, which can influence interpersonal interactions and dynamics.
Perceived Risk
The potential that a consumer sees in a purchase decision that could lead to a loss or negative outcome, influencing their buying behavior.
- Acknowledge the critical role that insight into buyer behavior plays in the sales journey.
- Gain knowledge on strategies to control buyer viewpoints and expectations following a purchase.
Verified Answer
Learning Objectives
- Acknowledge the critical role that insight into buyer behavior plays in the sales journey.
- Gain knowledge on strategies to control buyer viewpoints and expectations following a purchase.
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