Asked by Jessica Guerrero on May 31, 2024
Verified
The owner of a catering company recently bought a new heavy-duty electric mixer. She had high expectations for the new mixer and paid "top dollar" to get the accessories on her mixer that she considered important. After owning the machine for two weeks, the caterer feels she has received even more benefits from the purchase of this mixer than she expected. Because of this result, the product can be said to have caused:
A) prepurchase behavior.
B) purchase satisfaction.
C) dissatisfaction.
D) dissonance.
E) prepurchase evaluation.
Purchase Satisfaction
The level of contentment of a customer with the experience and outcomes of buying a product or service.
Heavy-duty Electric Mixer
An industrial or commercial grade mixer designed for extensive use in baking, cooking, or food preparation, capable of handling thick doughs or large quantities of ingredients.
Benefits
Advantages or positive effects that something provides, often used in the context of employment perks or product features that meet customer needs.
- Acquire insights into the approaches for managing consumer expectations and perceptions subsequent to buying.
Verified Answer
Learning Objectives
- Acquire insights into the approaches for managing consumer expectations and perceptions subsequent to buying.
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