During the ________ phase of the buying decision process, the buyer rates her preferences among products she is considering.

A) need arousal
B) information collection
C) information evaluation
D) purchase evaluation
E) alternative selection

Information Evaluation

The process of assessing the quality, relevance, and reliability of information, typically before making a decision based on that information.

Product Preferences

Individual or collective consumer choices or inclinations towards certain products over others based on factors like quality, price, or brand loyalty.