Asked by Jailah Armstrong on May 16, 2024

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________ is defined as the tension the mother feels over whether she made the right decision when she purchased the least expensive bicycle helmet and protective pads for her young son who is just learning how to ride a bike.

A) Post purchase evaluation
B) Dissatisfaction
C) Purchase dissonance
D) Satisfaction
E) Purchase evaluation

Purchase Dissonance

Tension on the part of a buyer regarding whether the right decision was made in purchasing a product.

Bicycle Helmet

A protective headgear used by individuals when riding bicycles to prevent or minimize head injuries.

Protective Pads

Protective pads are safety equipment designed to protect various parts of the body against injury during sports activities or in hazardous work environments.

  • Understand strategies for managing buyer perceptions and expectations post-purchase.
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HM
Husna MaiwandiMay 17, 2024
Final Answer :
C
Explanation :
Purchase dissonance occurs when a consumer doubts the correctness of their purchase decision, often feeling tension or regret after choosing among several similar options. In this case, the mother's concern about choosing the least expensive safety gear for her son reflects this dissonance.