What is the primary purpose of the stimulus-response model?

A) Recognizing product benefits
B) Changing sales methodology
C) Analyzing consumer trends
D) Measuring sales success rates
E) Understanding buyer behavior

Stimulus-response Model

A concept in psychology and marketing that describes how individuals respond to stimuli (external inputs) with predetermined reactions, useful in understanding consumer behavior.

Buyer Behavior

The study of how individuals make purchasing decisions and the factors influencing their choice of products or services.

Consumer Trends

Patterns or preferences in consumer behavior that indicate the direction in which the demand for products or services is moving.